Craft Beer and World Lager are the big winners in the current market – consider how you can utilise them whether it be on Draught or Packaged.
The brand led, mainstream categories are not performing so well. In particular Standard/Smooth Keg and Classic Lager, as drinkers move away from drinking less to drinking better. Range appropriately so that drinkers can move between categories comfortably.
Cask Ale continues to decline as quality issues continue to put drinkers off – range within your means to make sure every pint is perfect.